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Hyvää Suomesta (Produced in Finland) label is a voluntary designation of origin for Finnish packaged food products. The label is used by food industry companies operating in Finland that manufacture their products using Finnish ingredients. The label is owned by Ruokatieto Yhdistys ry (Finfood – Finnish Food Information association).[1] In 2016, the Hyvää Suomesta brand was voted the sixth most respected brand in Finland in the annual Brand Valuation Survey by Markkinointi & Mainonta and Taloustutkimus.[2]

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