Black Week campaign
Black Friday is a colloquial term for the Friday following Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open very early, sometimes as early as midnight[2] or even on Thanksgiving. Black Friday has routinely been the busiest shopping day of the year in the United States since 2005. The earliest evidence of the phrase Black Friday originated in Philadelphia in 1961.
Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.[1] Recently Cyber Monday usually consists a whole week of campaigns.
Christmas is significant because Christmas is typically a peak selling season for retailers in many nations around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. In the U.S., the “Christmas shopping season” starts as early as October.[1][2] In Canada, merchants begin advertising campaigns just before Halloween (31 October), and step up their marketing following Remembrance Day on 11 November.[3][4] Quarter of all personal spending takes place during the season.[5]
Discounted plans
- Composition of 3 photos
- No animation included
- No sound whatsoever
- JPEG or PNG image file
- Campaign medium excl.
- Featured composition
- 1–5 second 2D animation
- No sound whatsoever
- Animated GIF image file
- Campaign medium excl.
- Animated composition
- 1–5 second duration
- Music and FX included
- Online optimised video
- Campaign medium excl.
- Animated composition
- 1–5 second duration
- Music and VO included
- Broadcast video format
- Campaign medium excl.
Campaign partners
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.[1] Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished.[2][3]
Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Many consumers find online advertising disruptive[2] and have increasingly turned to ad blocking for a variety of reasons. In 2016, Internet advertising revenues surpassed television.[4]
Digital out-of-home advertising refers to dynamic media distributed across place-based networks in venues including: cafes, grocery stores, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, airports and public spaces. Networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. Advertisers are able to engage audiences and extend the reach and effectiveness of marketing messages. Also referred as digital signage.
Produced radio commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these.[27] Studies show that the quality of the commercials is as important to listeners, generally, as the number of ads they hear.[28] Also the first or second commercial to air during a commercial break has higher recall than those airing later in the set.[29]
Google is a multinational technology company that specializes in Internet-related services and products, which include online advertising.
Facebook is an online social media and social networking service owned by Meta Platforms. Founded in 2004 by Mark…
MTV3 (Finnish: MTV Kolme, Swedish: MTV Tre) is a Finnish commercial television station. It had the biggest audience share…
Case: Budoland Finland
Had COVID-19 not come and swept, Nokia Olympic medalist Mira Potkonen would be chasing her Olympic dream in Tokyo. Now the dream has passed for a year, but in her free time she was able to attend to the opening of Budoland Finland, a martial arts equipment store that opened its doors in Tampere, Finland. In addition to Potkonen, Auvo Niiniketo, Maarit Teuronen, boxing medalist Joni Turunen and kick boxing medalist Hanne Lauslehto were also present. Soon after the opening followed our successful campaigns.
Portfolio | other projects
Psychotherapist, author and lecturer Rachel A. Sussman has noticed in her work that women recovered best by listening to others’ breakup stories…
Olvi's Cranberry Long Drink Light nationwide DOOH campaign in Kesko's K-Citymarket in-store screen display network (KCM-TV).
Innofor is the most experienced sustainable forestry expert in Finland. We've produced several successful marketing campaigns.
Hyvää Suomesta (Produced in Finland) label is a voluntary designation of origin for Finnish packaged food products. The label is used by…
For Piia, politics represents an opportunity to influence the direction in which Finland, her own province and municipality are developed.
With the artistic direction of Niko Kumpuvaara the Sata Häme Soi 2014 wanted to widen the image of the festival beyond accordion.…
We produced season long advertisement series for hockey team Tappara. Long and exciting season finals brought nice amount of cash.
Rör24 managed all-around plumbing and air condition tasks for consumer homes and businesses. With these advertisements done.
Had COVID-19 not come and swept, Nokia Olympic medalist Mira Potkonen would be chasing her Olympic dream in Tokyo. Now the dream…
Operating in four regional areas in Finland, Median Klinikka wanted to refresh it's brand with animated characters in TV advertisements.
Every spring Pohjanheimo updated the luxury brands for their collection. And we produced the campaigns on Nelonen and Facebook etc.
We tuned one kickboxing event advertisements with dark themes some time ago. While the strict Halloween concept includes pumpkins and
Matkapojat is one of the largest travel agencies in Finland. We produced consecutive discount campaigns for television, DOOH and online.
A total of 1379 members of the 21 councils (each council consisting of 59 to 79 members) were elected using proportional representation,…
Motor Power rejected most printed media from marketing strategy and focused on television. MTV was the selected broadcaster for this.
Campaign testimonials
Sata-Häme Soi
”We are very satisfied with the Sata-Häme Soi television advertisement. We are more than happy to work with Tony, when it’s that time again.”
Innofor Finland
”I contacted forestry service Innofor Finland right after I saw their beautiful advertisement on Facebook. I’ve been happy with their results provided.”
Otava Publishing
”Otava’s book ads in cinema, on street displays and HS online. We’ve been extremely happy with the excellent work Tony has done for us!”
J.O. Pohjanheimo
”Pohjanheimo’s sales doubled since the campaign started. TV is surprisingly affordable, and have taken our brand to the level where we belong.”
Campaign request
Even when you have a slightest idea what you or your organisation needs, you should contact us right away. We can conduct and give you creative examples for your campaign agenda. The whole process starts when you contact us either by brief email or by submitting the contact form right here. After we have accepted your campaign request, you can call us directly by using client hotline. We probably give you just a quick call first to set an appointment. You should reserve at least two weeks prior to a campaign deadline.