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Valentine’s breakup(s)

Valentine’s Day, also called Saint Valentine’s Day or the Feast of Saint Valentine,[1] is celebrated annually on February 14.[2] It originated as a Christian feast day honoring a martyrnamed Valentine. Through later folk traditions, it has become a significant cultural and commercial celebration of romance and love in many regions of the world.[3] In Finland, Valentine’s Day is called ystävänpäivä, which means “Friend’s Day”. As the name indicates, this day is more about remembering friends.

Valentine’s Day is generally illustrated with romance, flowers, chocolates and fancy dinner reservations. For most people, the last thing they associate it with is breakups. However, more breakups happen just day or two before Valentine’s Day than any other day of the year, and the weeks following Valentine’s Day we’ve seen the highest rates of breakups than any other time of year. When you see why this is the case, you may agree that this phenomenon isn’t as tragic as it sounds. There is also methods to recover.

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1T Still
1 080 €excl. VAT
  • Composition of 3 photos
  • No animation included
  • No sound whatsoever
  • JPEG or PNG image file
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1T Click
1 440 €excl. VAT
  • Animated composition
  • 1–5 second duration
  • Music and FX included
  • Online optimised video
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1T &View
1 920 €excl. VAT
  • Animated composition
  • 1–5 second duration
  • Music and VO included
  • Broadcast video format
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Campaign partners

A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.[1] Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished.[2][3]

Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Many consumers find online advertising disruptive[2] and have increasingly turned to ad blocking for a variety of reasons. In 2016, Internet advertising revenues surpassed television.[4]

Digital out-of-home advertising refers to dynamic media distributed across place-based networks in venues including: cafes, grocery stores, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, airports and public spaces. Networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. Advertisers are able to engage audiences and extend the reach and effectiveness of marketing messages. Also referred as digital signage.

Produced radio commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these.[27] Studies show that the quality of the commercials is as important to listeners, generally, as the number of ads they hear.[28] Also the first or second commercial to air during a commercial break has higher recall than those airing later in the set.[29]

Case: Otava Publishing

Psychotherapist, author and lecturer Rachel A. Sussman has noticed in her work that women recovered best by listening to others’ breakup stories and by sharing their own experiences. With the help of an experienced relationship therapist’s demonstrably valid three-step method, you can get your life back on track. The same method is followed in this book. We made interactive video ads to promote the book. The e-book works with reading programs that support the ePub format. You can buy the book from here >>

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