Finnish Elite League
Liiga, colloquially called the Finnish Elite League, is the top professional ice hockey league in Finland. It is one of the six founding leagues of the Champions Hockey League and currently allocated five spots – the maximum number – based on success in previous editions. It was created in 1975 to replace the SM-sarja, which was fundamentally an amateur league. The league and Finnish Ice Hockey Association have an agreement of cooperation. SM is an abbreviation for Suomen mestaruus, “Finnish championship”.
League campaigns
- CG and live action imagery
- No animation included
- No sound whatsoever
- JPEG or PNG image file
- Campaign medium excl.
- Featured composition
- 1–5 second CGI animation
- No sound whatsoever
- Animated GIF image file
- Campaign medium excl.
- CGI motion + live action
- 1–5 second duration
- Music and FX included
- Online optimised video
- Campaign medium excl.
- CGI motion + live action
- 1–5 second duration
- Music and VO included
- Broadcast video format
- Campaign medium excl.
Campaign partners
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.[1] Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished.[2][3]
Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Many consumers find online advertising disruptive[2] and have increasingly turned to ad blocking for a variety of reasons. In 2016, Internet advertising revenues surpassed television.[4]
Digital out-of-home advertising refers to dynamic media distributed across place-based networks in venues including: cafes, grocery stores, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, airports and public spaces. Networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. Advertisers are able to engage audiences and extend the reach and effectiveness of marketing messages. Also referred as digital signage.
Produced radio commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these.[27] Studies show that the quality of the commercials is as important to listeners, generally, as the number of ads they hear.[28] Also the first or second commercial to air during a commercial break has higher recall than those airing later in the set.[29]
Case: Tappara, champion
Our campaign started in 2014, after the 2012–13 season when Tappara made it to the finals for the first time since the 2003 championship. Tappara started to come closer to the championship title, and finally won the championship in 2016 after beating HIFK in the finals.[1] In 2017, Tappara won the regular season for the first time since 2002, advanced to the finals for the fifth time in a row and won another championship against KalPa. In 2018, Tappara reached the finals for a record-breaking 6th year in a row.
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Campaign testimonials
Campaign request
Even when you have a slightest idea what you or your organisation needs, you should contact us right away. We can conduct and give you creative examples for your campaign agenda. The whole process starts when you contact us either by brief email or by submitting the contact form right here. After we have accepted your campaign request, you can call us directly by using client hotline. We probably give you just a quick call first to set an appointment. You should reserve at least two weeks prior to a campaign deadline.