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Finnish midsummer

The holiday known as juhannus after John the Baptist (Finnish: Johannes Kastaja). Since 1955, the holiday has always been on a Saturday (between June 20 and June 26). Earlier it was always on June 24. Many of the celebrations of midsummer take place on Friday, midsummer eve, when many workplaces are closed and shops may close at noon. Traditions include bonfires, cookouts, sauna and spending time together with friends or family. Heavy drinking is also associated with Midsummer.[35][36]

Summer campaigns

2D Still
1 080 €excl. VAT
  • Composition of 3 photos
  • No animation included
  • No sound whatsoever
  • JPEG or PNG image file
  • Campaign medium excl.
2D Click
1 440 €excl. VAT
  • Animated composition
  • 1–5 second duration
  • Music and FX included
  • Online optimised video
  • Campaign medium excl.
2D &View
1 980 €excl. VAT
  • Animated composition
  • 1–5 second duration
  • Music and VO included
  • Broadcast video format
  • Campaign medium excl.

Campaign partners

A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.[1] Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished.[2][3]

Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Many consumers find online advertising disruptive[2] and have increasingly turned to ad blocking for a variety of reasons. In 2016, Internet advertising revenues surpassed television.[4]

Digital out-of-home advertising refers to dynamic media distributed across place-based networks in venues including: cafes, grocery stores, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, airports and public spaces. Networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. Advertisers are able to engage audiences and extend the reach and effectiveness of marketing messages. Also referred as digital signage.

Produced radio commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these.[27] Studies show that the quality of the commercials is as important to listeners, generally, as the number of ads they hear.[28] Also the first or second commercial to air during a commercial break has higher recall than those airing later in the set.[29]

Case: Cranberry Light

Just over a decade ago a Finnish brewing company, Olvi, released a lighter version of their favourite drink. A good idea to offer successful product to calorie guards in a lighter version as well. Olvi Cranberry Light has only 27 kcal / dl, which means that it contains only half the energy of sweetened cranberry long drink. We produced Olvi’s Cranberry Light nationwide DOOH campaign in Kesko’s K-Citymarket in-store digital display network. Cranberry is still the consumer’s favourite Finnish long drink.

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Campaign and testimonials

Even when you have a slightest idea what you or your organisation needs, you should contact us right away. We can conduct and give you creative examples for your campaign agenda. The whole process starts when you contact us either by brief email or by submitting the contact form right here. After we have accepted your campaign request, you can call us directly by using client hotline. We probably give you just a quick call first to set an appointment. You should reserve at least two weeks prior to a campaign deadline.

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