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Live music festivals

A live music festival is a community event with performances of singing and instrument playing that is often presented with a theme such as musical genre (e.g., rock, blues, folk, jazz, classical music), nationality, locality of musicians, or holiday. Live music festivals are generally organised by individuals or organisations within networks of music production, the music industries, or institutions of music education. Live music festivals are one of the most important performance institutions in music life.[1]

Festival campaigns

2D Still
1 080 €excl. VAT
  • Composition of 3 photos
  • No animation included
  • No sound whatsoever
  • JPEG or PNG image file
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2D Click
1 440 €excl. VAT
  • Animated composition
  • 1–5 second duration
  • Music and FX included
  • Online optimised video
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2D &View
1 980 €excl. VAT
  • Animated composition
  • 1–5 second duration
  • Music and VO included
  • Broadcast video format
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Campaign partners

A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.[1] Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished.[2][3]

Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Many consumers find online advertising disruptive[2] and have increasingly turned to ad blocking for a variety of reasons. In 2016, Internet advertising revenues surpassed television.[4]

Digital out-of-home advertising refers to dynamic media distributed across place-based networks in venues including: cafes, grocery stores, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, airports and public spaces. Networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. Advertisers are able to engage audiences and extend the reach and effectiveness of marketing messages. Also referred as digital signage.

Produced radio commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these.[27] Studies show that the quality of the commercials is as important to listeners, generally, as the number of ads they hear.[28] Also the first or second commercial to air during a commercial break has higher recall than those airing later in the set.[29]

Case: Sata-Häme Soi

Sata-Häme Soi is an annual festival organised around accordion music in Ikaalinen, which was held for the first time in 1972. The initiator of the event was the then principal of the local community college, enthusiastic musician Heikki Eränen. A strong local musical tradition has been an important factor in the development of Ikaalinen into a kind of accordion center in Finland. Our cooperation started in 2014 when Ulla Majuri.[2] was the executive director, and Niko Kumpuvaara as the artistic director.

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Campaign and testimonials

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