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MTV3 (Finnish: MTV Kolme, Swedish: MTV Tre) is a Finnish commercial television station. It had the biggest audience share of all Finnish TV channels until Yle TV1 (from Yle) took the lead. The letters MTV stand for Mainos-TV (literally “Advertisement-TV”, i.e. “Commercial TV[1]), due to the channel carrying advertising for revenue. Number 3 was added later, when the channel was allocated the third nationwide television channel and it generally became known as “Channel Three”—Finnish Broadcasting Company’s Yle TV1 and Yle TV2 being the first two—and also to distinguish it from the later MTV Finland, w

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